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Welcome to the Content Creator’s House of Horrors
Making a living online sounds like the dream, right? Set your own hours, pick your own clients, and earn a living doing what you love—all without a commute, a micromanager, or anyone judging you for wearing sweatpants on a Tuesday. That’s the pitch, anyway. As a freelance writer and content creator, I’ve been in the…
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Boston, We Have a Problem: What Every Creator Needs to Learn from the Stella Lefty Drama
I first heard about Stella Lefty — or rather, the controversy surrounding her — a few months ago. I thought it was just another internet drama that would burn out in 48 hours. That’s not what happened. Lefty’s track “Boston” hit No. 2 on the Billboard Hot 100. Long Way Home, her debut album, dropped…
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Don’t Tell Me the Facts. Tell Me the Story.
I’ve been freelance writing long enough to remember when researching an article meant opening a ridiculous number of browser tabs. It took digging through search results, hunting for the right study, emailing sources, and occasionally staring at your screen wondering if the information even existed. Over the years, I’ve written about technology, business productivity, personal…
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Dave Portnoy Is a Chud, But His Content Strategy Works.
I can’t stand Dave Portnoy. But as creators, we shouldn’t let our distaste for someone blind us to how their media machinery really operates.
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Why Creators Should Stop Drinking the Gary Vee Kool-Aid
This might ruffle some feathers. But I’ve got some criticism about Gary Vee. To be fair, over the past decade, Gary Vaynerchuk — better known as Gary Vee — has been an inescapable force for online entrepreneurs and content creators. Whether he’s screaming into a camera about all the micro-content you’re not creating or “shaking…
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Rigid Content Calendars Are Killing Your Creativity
One of the hardest things about being a freelance content creator isn’t writing, designing, or pitching. It’s about managing your own time. This becomes painfully true when you’re juggling multiple clients, keeping up with active projects, and trying to find a spare hour to work on your own business — you know, the administrative tasks,…
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The Art of the Rewrite: What Wilco’s “Impossible Germany” Teaches Us About Content Iteration
Each December, my Spotify Wrapped reveals a predictable truth: Wilco ranks in my top five bands. As far as my listening habits are concerned, it’s an unshakeable truth. While their catalog is sprawling, experimental, and brilliant, nothing tops their undisputed tour de force: “Impossible Germany.” On May 15, 2007, the song was released as the…
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Content Editing as a Superpower: How to See the Flaws in Your Own Work
There’s a place we’ve all been. You finish a draft, the cursor blinks at the end of a “brilliant” closing sentence, and you feel like you’ve just captured lightning in a bottle. Just to be sure, though, you give one more read, think, “Yeah, this is gold,” and hit publish. But, something’s off. Your gut…
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If You Build It, They Will Follow: 9 Content Strategy Lessons from Baseball’s Greatest Films
There’s nothing better than the smell of fresh-cut grass, the crack of a wood bat, and the irrational belief that this is your team’s year — looking at you, Mets fans. With the baseball season officially in full swing, and if you’re like me, you’ve spent at least one evening this week watching classic highlights…
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The Bullet Point Blueprint: How to Be Scannable Without Being a Bot
Let’s face it, Tiger, attention is the most expensive thing on the internet right now. Everybody scrolls at 100 mph like they’re in a Fast & Furious movie, and you’ve only got about three seconds to convince them your post’s worth clicking. It’s just one of the reasons we love bullet points. If you’re in…