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Dave Portnoy Is a Chud, But His Content Strategy Works.
I can’t stand Dave Portnoy. But as creators, we shouldn’t let our distaste for someone blind us to how their media machinery really operates.
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Why Creators Should Stop Drinking the Gary Vee Kool-Aid
This might ruffle some feathers. But I’ve got some criticism about Gary Vee. To be fair, over the past decade, Gary Vaynerchuk — better known as Gary Vee — has been an inescapable force for online entrepreneurs and content creators. Whether he’s screaming into a camera about all the micro-content you’re not creating or “shaking…
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Rigid Content Calendars Are Killing Your Creativity
One of the hardest things about being a freelance content creator isn’t writing, designing, or pitching. It’s about managing your own time. This becomes painfully true when you’re juggling multiple clients, keeping up with active projects, and trying to find a spare hour to work on your own business — you know, the administrative tasks,…
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The Art of the Rewrite: What Wilco’s “Impossible Germany” Teaches Us About Content Iteration
Each December, my Spotify Wrapped reveals a predictable truth: Wilco ranks in my top five bands. As far as my listening habits are concerned, it’s an unshakeable truth. While their catalog is sprawling, experimental, and brilliant, nothing tops their undisputed tour de force: “Impossible Germany.” On May 15, 2007, the song was released as the…
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Content Editing as a Superpower: How to See the Flaws in Your Own Work
There’s a place we’ve all been. You finish a draft, the cursor blinks at the end of a “brilliant” closing sentence, and you feel like you’ve just captured lightning in a bottle. Just to be sure, though, you give one more read, think, “Yeah, this is gold,” and hit publish. But, something’s off. Your gut…
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If You Build It, They Will Follow: 9 Content Strategy Lessons from Baseball’s Greatest Films
There’s nothing better than the smell of fresh-cut grass, the crack of a wood bat, and the irrational belief that this is your team’s year — looking at you, Mets fans. With the baseball season officially in full swing, and if you’re like me, you’ve spent at least one evening this week watching classic highlights…
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The Bullet Point Blueprint: How to Be Scannable Without Being a Bot
Let’s face it, Tiger, attention is the most expensive thing on the internet right now. Everybody scrolls at 100 mph like they’re in a Fast & Furious movie, and you’ve only got about three seconds to convince them your post’s worth clicking. It’s just one of the reasons we love bullet points. If you’re in…
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The Tipping Point: Why Your Smart Glasses Shouldn’t Be Used to Harass Strangers
There’s no denying that the digital creator space has reached a tipping point. We’ve moved past the novelty of “look at what I can do with a camera” into “look at what I can do with my life.” Yet, recently, I stumbled across an article from Mashable with the headline: “Pranksters and pickup artists are…
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The Creator’s Pivot: Moving From “Posting” to Building a Personal Media Engine
If you’ve spent more than five minutes in the trenches of content creation, you’ve probably heard the same advice ad nauseam: don’t post too much, don’t post too little, find the right niche, and, the eternal favorite, “just be yourself.” It’s not terrible advice, but if it were that simple, everyone with a smartphone would…
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The Same Song, Two Different Feelings: What Tony Bennett, Scott Weiland, and Holiday Music Taught Me About Content
Honestly, this holiday season has been tough for me. Having lost my mom the day after Thanksgiving, I’ve moved away from what the world is doing — office parties, shopping lists, forced cheer. It’s quieter. More inwardly. And obviously, definitely heavier than usual. But that’s the thing about the holidays — specifically holiday music. The…