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The 10 Commandments of Killer Content (and How to Break Them)
In the world of content creation, we’re constantly flooded with best practices, golden rules, and formulas for creating “killer content.” And while many of these are sound advice, those rules are sometimes meant to be broken — or at the very least bent. I’ve learned that creating standout content isn’t just about following a checklist.…
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The Algorithm Isn’t Always Your Friend: Taking Control of Your Content Feed
In the digital era, algorithms shape our digital experiences. As we scroll through social media, shop online, watch videos, or read news, algorithms determine what we see and, equally important, what we don’t. Their claim is that they offer relevance, convenience, and personalization. However, in the process, they often limit our perspective, entrench biases, and…
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Breaking Writer’s Block: Creative Exercises for Fresh Ideas (From a Content Creator’s Perspective)
When you’re creating content, there’s nothing worse than a case of writer’s block. It doesn’t just slow you down to a frustrating crawl. It also threatens your workflow, deadlines, and even your identity. Even worse, when your job relies on consistently producing engaging content, staring at the blinking cursor can feel like failure. But writer’s…
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The Ever-Shifting Tune: How Your Content, Like a Beloved Song, Can Evolve
Think about your favorite song. It probably has a core melody and message, but imagine it played differently – maybe slower and sadder, or faster and more energetic. Although the heart of the song remains, the feeling changes dramatically. This is how your content can work as well. As with great music, blog posts, videos,…
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The Beautifully Brutal Truth: It’s Tough Being a Freelancer, But I Love it Anyway
What do you picture the freelancer life to be? Most likely, idyllic images spring to mind. Perhaps you envision yourself working from a sun-drenched balcony in your pajamas. It may be time to set your own hours and be your own boss while sipping on a cup of coffee in your favorite café. These perks…
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Headlines That Convert: Get Your Content Seen and Shared
Content creators know that great content alone doesn’t cut it. It’s your headline that makes the first impression on your audience. As David Ogilvy said decades ago, “five times as many people read the headlines of our ads as read the body copy.” When it comes to content creation these days, a weak headline means…
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Navigating Copyright & Fair Use: Real Talk for Content Creators
It’s no secret that creatives are always drawn to what’s around them for inspiration. Whether it’s the video you see on TikTok, the meme you find on Twitter, or a snippet from a film that influences your next video, you can never run out of inspiration on the web. But here’s the thing we can’t…
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Navigating the Wild West of Information: Your Guide to Media Literacy
As someone who spends a lot of time online creating and consuming content, I know how overwhelming the information landscape can be. On a vast, ever-shifting beach, it’s like trying to find a specific grain of sand. Everywhere we look, news, opinions, and “facts” are bombarding us, and really? It’s hard to know what to…
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Pay Me My Money Down: A Freelancer’s Guide to Getting Paid (Without the Headache)
You’ve just finished working for a client. Obviously, you want to be paid for your work. But then… there’s a resounding silence. Worse still, you might encounter flimsy excuses. In the world of freelancing, securing payment is as important as crafting brilliant work. So let’s ditch the awkwardness and talk about how to get your…
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Whiskey in the Jar: Thin Lizzy vs. Metallica
Since it’s around St. Patrick’s Day, I wanna talk about “Whiskey in the Jar.” For those unfamiliar with this song, it is an Irish ballad about betrayal, robbery, and ill-gotten gains. Throughout generations, this song has evolved and morphed. Although the song first gained popularity with Irish folk band the Dubliners, two versions stand out.…