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Why Chasing the Paul Brothers’ Model Is a Trap for Content Creators
If Logan and Jake Paul can teach content creators anything, it’s how to get attention. Another thing they can learn is that getting attention and building a career worth having aren’t the same thing. That’s an important distinction in today’s creator economy. I’ve spent years creating content, writing for different publications, researching unfamiliar subjects, interviewing…
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How to Make Your Own Stealth Camping Video (Without Ever Leaving Your Desk)
Don’t ask me how it happened. But years ago, the YouTube algorithm recommended a video of a guy camping in a patch of bushes right next to a highway ramp. Out of curiosity, I clicked on it. And I was instantly hooked. That man was the one and only Steve Wallis, aka Camping With Steve.…