-
·
The Ever-Shifting Tune: How Your Content, Like a Beloved Song, Can Evolve
Think about your favorite song. It probably has a core melody and message, but imagine it played differently – maybe slower and sadder, or faster and more energetic. Although the heart of the song remains, the feeling changes dramatically. This is how your content can work as well. As with great music, blog posts, videos,…
-
·
The Beautifully Brutal Truth: It’s Tough Being a Freelancer, But I Love it Anyway
What do you picture the freelancer life to be? Most likely, idyllic images spring to mind. Perhaps you envision yourself working from a sun-drenched balcony in your pajamas. It may be time to set your own hours and be your own boss while sipping on a cup of coffee in your favorite café. These perks…
-
·
Headlines That Convert: Get Your Content Seen and Shared
Content creators know that great content alone doesn’t cut it. It’s your headline that makes the first impression on your audience. As David Ogilvy said decades ago, “five times as many people read the headlines of our ads as read the body copy.” When it comes to content creation these days, a weak headline means…
-
·
Navigating Copyright & Fair Use: Real Talk for Content Creators
It’s no secret that creatives are always drawn to what’s around them for inspiration. Whether it’s the video you see on TikTok, the meme you find on Twitter, or a snippet from a film that influences your next video, you can never run out of inspiration on the web. But here’s the thing we can’t…
-
·
Navigating the Wild West of Information: Your Guide to Media Literacy
As someone who spends a lot of time online creating and consuming content, I know how overwhelming the information landscape can be. On a vast, ever-shifting beach, it’s like trying to find a specific grain of sand. Everywhere we look, news, opinions, and “facts” are bombarding us, and really? It’s hard to know what to…
-
·
Pay Me My Money Down: A Freelancer’s Guide to Getting Paid (Without the Headache)
You’ve just finished working for a client. Obviously, you want to be paid for your work. But then… there’s a resounding silence. Worse still, you might encounter flimsy excuses. In the world of freelancing, securing payment is as important as crafting brilliant work. So let’s ditch the awkwardness and talk about how to get your…
-
·
Whiskey in the Jar: Thin Lizzy vs. Metallica
Since it’s around St. Patrick’s Day, I wanna talk about “Whiskey in the Jar.” For those unfamiliar with this song, it is an Irish ballad about betrayal, robbery, and ill-gotten gains. Throughout generations, this song has evolved and morphed. Although the song first gained popularity with Irish folk band the Dubliners, two versions stand out.…
-
·
The Art of Writing Evergreen Content That Stands the Test of Time
We’ve all been there as content creators. You put a lot of time and effort into a piece of content, it gets some traffic, and then… crickets. As Bruce Hornsby sang, that’s just the way it is. Here’s the thing, though. What’s hot today might become obsolete tomorrow in the digital world. So, imagine if…
-
·
Stop Creating, Start Repurposing
As content creators, we’re all familiar with the content hamster wheel. Every day, we’re coming up with new ideas, crafting compelling stories, and keeping our audience engaged. There’s no doubt it can be a demanding process, but what if I told you you could make it smarter, not harder? How? Why don’t you use the…
-
·
Content Farms 101: What They Are and Why They Matter
Did you ever search for something online, click on a link, and get a page that barely answers your question? The text is vague, and generic, and appears to have been written by See-Threepio. You’ve likely stumbled upon a content farm. The internet is flooded with these types of websites, so understanding what they do…