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Dave Portnoy Is a Chud, But His Content Strategy Works.
I can’t stand Dave Portnoy. But as creators, we shouldn’t let our distaste for someone blind us to how their media machinery really operates.
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Forget Prompt Engineering—Critical Thinking Is the Real Superpower
As we move toward the age of AI, the ultimate superpower is critical thinking, not raw output.
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Why Creators Should Stop Drinking the Gary Vee Kool-Aid
This might ruffle some feathers. But I’ve got some criticism about Gary Vee. To be fair, over the past decade, Gary Vaynerchuk — better known as Gary Vee — has been an inescapable force for online entrepreneurs and content creators. Whether he’s screaming into a camera about all the micro-content you’re not creating or “shaking…
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Glen Hansard, “Farewell Transmission,” and the Power of Being Real
As a quiet warning, Jason Molina sang “listen” on “Farewell Transmission.” Years later, Glen Hansard repeated those words.
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Healthy Skepticism vs. Conspiracy: Lessons from the McConnell Photo Controversy
I think the recent controversy over Mitch McConnell’s “proof-of-life” photo is a perfect example of why we need media literacy, while still being skeptical. If you missed the drama, here’s a quick recap. The 84-year-old Senator was rushed to the hospital on June 14, 2026. In an incredibly vague statement, his team said he was…
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Rigid Content Calendars Are Killing Your Creativity
One of the hardest things about being a freelance content creator isn’t writing, designing, or pitching. It’s about managing your own time. This becomes painfully true when you’re juggling multiple clients, keeping up with active projects, and trying to find a spare hour to work on your own business — you know, the administrative tasks,…
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The Rise and Fall of WatchMojo: A Masterclass in Why You Can’t Outsmart the Algorithm Forever
You’ve likely seen a video from WatchMojo over the last decade. And for good reason. It was a YouTube juggernaut. There was no better place to find the “Top 10 Movie Villains of All Time” or the “Top 10 Most Disastrous Live Musical Performances.” Recently, though, the crown has fallen. Once unstoppable, the channel has…
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The Art of the Rewrite: What Wilco’s “Impossible Germany” Teaches Us About Content Iteration
Each December, my Spotify Wrapped reveals a predictable truth: Wilco ranks in my top five bands. As far as my listening habits are concerned, it’s an unshakeable truth. While their catalog is sprawling, experimental, and brilliant, nothing tops their undisputed tour de force: “Impossible Germany.” On May 15, 2007, the song was released as the…
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How to Make Your Own Stealth Camping Video (Without Ever Leaving Your Desk)
Don’t ask me how it happened. But years ago, the YouTube algorithm recommended a video of a guy camping in a patch of bushes right next to a highway ramp. Out of curiosity, I clicked on it. And I was instantly hooked. That man was the one and only Steve Wallis, aka Camping With Steve.…
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Wix, Stop Trying to Make “Fetch” Domains Happen
We all know that having a website is non-negotiable these days. Your domain is your digital home, whether you’re building a personal brand, launching a startup, or putting your portfolio online for the first time. The problem is that it’s becoming increasingly difficult to register a domain name that is memorable, short, and punchy. Apparently,…