Albert Costill | Content Development Specialist

    • About Me And How I Can Help You
  • Grifters and the Algorithms That Love Them: How to Navigate the Comic Book Rabbit Hole

    Al

    ·

    February 11, 2026

    Grifters and the Algorithms That Love Them: How to Navigate the Comic Book Rabbit Hole

    Since I was a kid, I’ve been a comic book fan. Nothing beats the feeling of tearing into a new graphic novel, getting lost in a deep-dive video about a universe I’ve followed for decades, or finally seeing your favorite heroes on screen. However, being a fan on YouTube these days feels… exhausting. Anyone who…

    Media Literacy
  • Al

    ·

    February 4, 2026

    Springsteen’s Whisper, de la Rocha’s Scream: Finding Your Voice in a Crowded Feed

    People often say that originality is dead, but the most successful creators know otherwise. Originality isn’t about inventing a new color; it’s about how you mix the ones already on your palette. Take “The Ghost of Tom Joad.” The Bruce Springsteen original is a whisper — a haunting, 1995 acoustic tale that breathes new life…

    Music
  • The Tipping Point: Why Your Smart Glasses Shouldn’t Be Used to Harass Strangers

    Al

    ·

    January 28, 2026

    The Tipping Point: Why Your Smart Glasses Shouldn’t Be Used to Harass Strangers

    There’s no denying that the digital creator space has reached a tipping point. We’ve moved past the novelty of “look at what I can do with a camera” into “look at what I can do with my life.” Yet, recently, I stumbled across an article from Mashable with the headline: “Pranksters and pickup artists are…

    Content Creation
  • The Great Signal Decay: How to Spot “AI Slop”

    Al

    ·

    January 21, 2026

    The Great Signal Decay: How to Spot “AI Slop”

    It’s obvious to anyone who spends more than five minutes on social media nowadays that things have changed. We’ve all seen those hyper-shiny, weirdly perfect images on Facebook, hollow “inspirational” posts on LinkedIn, and TikTok videos with annoying robotic voices. And, has anyone escaped their Instagram feed without seeing an AI-generated video of a rooftop…

    Media Literacy
  • The Creator’s Pivot: Moving From “Posting” to Building a Personal Media Engine

    Al

    ·

    January 15, 2026

    The Creator’s Pivot: Moving From “Posting” to Building a Personal Media Engine

    If you’ve spent more than five minutes in the trenches of content creation, you’ve probably heard the same advice ad nauseam: don’t post too much, don’t post too little, find the right niche, and, the eternal favorite, “just be yourself.” It’s not terrible advice, but if it were that simple, everyone with a smartphone would…

    Content Creation
  • Why Deadlines Matter More When You Work for Yourself

    Al

    ·

    January 8, 2026

    Why Deadlines Matter More When You Work for Yourself

    One of the biggest myths about working for yourself is that deadlines don’t matter. After all, no boss is breathing down your neck. There’s no clock to punch. Better yet, no manager is asking for an update at 9:03 a.m. Yes, it’s freeing, but it also creates a dangerous illusion that you’ll get to it…

    Content Creation
  • Al

    ·

    December 18, 2025

    The Same Song, Two Different Feelings: What Tony Bennett, Scott Weiland, and Holiday Music Taught Me About Content

    Honestly, this holiday season has been tough for me. Having lost my mom the day after Thanksgiving, I’ve moved away from what the world is doing — office parties, shopping lists, forced cheer. It’s quieter. More inwardly. And obviously, definitely heavier than usual. But that’s the thing about the holidays — specifically holiday music. The…

    Music
  • It’s a Wonderful Life: The Most Overrated Christmas Film. Do I Have Your Attention? Good.

    Al

    ·

    December 11, 2025

    It’s a Wonderful Life: The Most Overrated Christmas Film. Do I Have Your Attention? Good.

    Every December, as Hallmark movies multiply like gremlins after midnight, one film stands above all others as the “greatest Christmas movie of all time”: Frank Capra’s 1946 classic It’s a Wonderful Life. And I’ll say the quiet part out loud. I don’t think it’s a timeless masterpiece. I actually think it’s a steaming pile of…

    Content Creation
  • Your Brain Is Not a Content Machine (And Why Oversharing Will Blow Up Your Life)

    Al

    ·

    November 20, 2025

    Your Brain Is Not a Content Machine (And Why Oversharing Will Blow Up Your Life)

    It has taken me more than a decade online to realize that your brain is not a content machine. Here’s what I mean by that. Not every thought you have needs to be packaged, posted, archived, or broadcast to the world. As a culture, though, every passing opinion feels like it deserves a platform. But,…

    Branding
  • Remembering Pierre Robert: 5 Lessons from a Philly Legend

    Al

    ·

    November 12, 2025

    Remembering Pierre Robert: 5 Lessons from a Philly Legend

    If you’re not from the Philadelphia area, you might not recognize the name. Over the past four decades, Pierre Robert has been more than a voice on WMMR – he has been a presence. Known for his warmth, eccentricity, and unmistakable personality, Pierre formed an unbreakable bond with listeners. He wasn’t just a DJ –…

    Content Creation
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Albert Costill | Content Development Specialist

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