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If You Build It, They Will Follow: 9 Content Strategy Lessons from Baseball’s Greatest Films
There’s nothing better than the smell of fresh-cut grass, the crack of a wood bat, and the irrational belief that this is your team’s year — looking at you, Mets fans. With the baseball season officially in full swing, and if you’re like me, you’ve spent at least one evening this week watching classic highlights…
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The Bullet Point Blueprint: How to Be Scannable Without Being a Bot
Let’s face it, Tiger, attention is the most expensive thing on the internet right now. Everybody scrolls at 100 mph like they’re in a Fast & Furious movie, and you’ve only got about three seconds to convince them your post’s worth clicking. It’s just one of the reasons we love bullet points. If you’re in…
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The Tipping Point: Why Your Smart Glasses Shouldn’t Be Used to Harass Strangers
There’s no denying that the digital creator space has reached a tipping point. We’ve moved past the novelty of “look at what I can do with a camera” into “look at what I can do with my life.” Yet, recently, I stumbled across an article from Mashable with the headline: “Pranksters and pickup artists are…
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The Creator’s Pivot: Moving From “Posting” to Building a Personal Media Engine
If you’ve spent more than five minutes in the trenches of content creation, you’ve probably heard the same advice ad nauseam: don’t post too much, don’t post too little, find the right niche, and, the eternal favorite, “just be yourself.” It’s not terrible advice, but if it were that simple, everyone with a smartphone would…
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The Same Song, Two Different Feelings: What Tony Bennett, Scott Weiland, and Holiday Music Taught Me About Content
Honestly, this holiday season has been tough for me. Having lost my mom the day after Thanksgiving, I’ve moved away from what the world is doing — office parties, shopping lists, forced cheer. It’s quieter. More inwardly. And obviously, definitely heavier than usual. But that’s the thing about the holidays — specifically holiday music. The…
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Writers’ Graveyard: Lessons from the Posts You Never Published
Every writer has a graveyard. Obviously, this isn’t a physical place. It’s a digital one cluttered with half-written drafts, blog posts that “weren’t ready,” and ideas that felt brilliant at midnight, but died in the light of day. The graveyard of unpublished essays, abandoned outlines, and just-needed-one-more-edit files grows quietly in the minds of content…
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Content Editing as a Superpower: How to See the Flaws in Your Own Work
There comes a point in every content creator’s career where they hit a wall – not because they lack ideas, but because they have blind spots. After writing a blog post, script, or social caption, you read it and wonder, “How did I miss that? ” The truth is that editing your own work is…
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Why Influencers Are Not Content Creators
Recently, a video of fitness influencer Jennifer (@jenniferrpicone) went viral. In it, she is seen adjusting her tripod and lifting weights for the camera, as well as snapping at another gymgoer for walking in the background. The moment didn’t blow up because of the workout but because of the disconnect it exposed: the difference between…
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Get Ahead of the Seasons: Fall and Winter Content Ideas That Work
In the world of content creation, timing is everything. No matter how creative your idea is, if it doesn’t connect with the season, it risks falling flat. In order to engage audiences, companies must provide relevant content that feels aligned with their current moment. Because of this, fall and winter are important seasons for creators:…
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Huddle Up: What Football Can Teach You About Scoring Big with Content
On the surface, football and content creation don’t seem like they go together. There’s one sport played on a massive field, filled with intense tackles and raucous crowds. The other usually happens in a quiet room with just a person, their computer, and a cup of coffee. While the two worlds could not be more…