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The 10 Commandments of Killer Content (and How to Break Them)
In the world of content creation, we’re constantly flooded with best practices, golden rules, and formulas for creating “killer content.” And while many of these are sound advice, those rules are sometimes meant to be broken — or at the very least bent. I’ve learned that creating standout content isn’t just about following a checklist.…
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Breaking Writer’s Block: Creative Exercises for Fresh Ideas (From a Content Creator’s Perspective)
When you’re creating content, there’s nothing worse than a case of writer’s block. It doesn’t just slow you down to a frustrating crawl. It also threatens your workflow, deadlines, and even your identity. Even worse, when your job relies on consistently producing engaging content, staring at the blinking cursor can feel like failure. But writer’s…
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The Ever-Shifting Tune: How Your Content, Like a Beloved Song, Can Evolve
Think about your favorite song. It probably has a core melody and message, but imagine it played differently – maybe slower and sadder, or faster and more energetic. Although the heart of the song remains, the feeling changes dramatically. This is how your content can work as well. As with great music, blog posts, videos,…
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Headlines That Convert: Get Your Content Seen and Shared
Content creators know that great content alone doesn’t cut it. It’s your headline that makes the first impression on your audience. As David Ogilvy said decades ago, “five times as many people read the headlines of our ads as read the body copy.” When it comes to content creation these days, a weak headline means…
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Navigating Copyright & Fair Use: Real Talk for Content Creators
It’s no secret that creatives are always drawn to what’s around them for inspiration. Whether it’s the video you see on TikTok, the meme you find on Twitter, or a snippet from a film that influences your next video, you can never run out of inspiration on the web. But here’s the thing we can’t…
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Haters Gonna Hate, Creators Gonna Create
Whether you’re blogging, filming videos, sketching artwork, or podcasting, you’re putting yourself out there. Along with this vulnerability, there is also the potential for connection and positive vibes. On the other hand, so is the risk of encountering negativity. As wonderful as the internet is for sharing and building communities, it also gives a voice…