It’s easy to feel like you’re on a treadmill that never stops being a content creator. If you’re constantly planning, filming, editing, posting, and engaging, it’s easy to lose momentum. That’s why batching content has been one of my smartest decisions ever.
Whenever you’re scrambling to post something just to stay active or falling behind on your content calendar (again), it’s time to batch. I’ve used this strategy to work smarter — not harder — and show up consistently for my audience without sacrificing quality or time.
Here’s how batching content works, why it’s a game changer, and how you can use it yourself.
What Is Content Batching, Exactly?
In content batching, you create and publish multiple pieces of content in the same session instead of individually.
Instead of writing one blog post a week or making a video every few days, you create multiple pieces of content at once. Then you schedule them out over time, so you never miss a beat even when you’re offline.
As an example, I have multiple writing gigs. On Monday, I might write for Calendar and Tuesday, Due. Not only does this make planning easier, but it also keeps me mentally fresh because it reduces content switching.
It’s kinda like meal prepping, only for content.
Why Batching Changed Everything for Me
Before batching, I was creating content reactively. It was always a race against deadlines or posting something on the fly. Creatively, I suffered, stress levels were high, and consistency (and engagement) started to slide.
The good news is, batching helped fix that:
- More mental focus. Having to switch between filming, writing, editing, and posting every day was exhausting. Using batching lets me group like tasks together (like writing five captions in one sitting) so I can stay focused and get more done.
- Posting consistently without last-minute stress. Whether I was traveling, under the weather, or just needed a break, my content went out on time. Having pre-batched content made sure my work still got published — or at least submitted — even when I wasn’t around.
- Higher-quality work. Instead of panicking, I had better ideas, better visuals, and a more intentional message when I created in a calm, unrushed environment.
- More time for community engagement. I have more energy when I’m not constantly creating, so I’m able to respond to comments, engage with followers, and build real connections. That’s just as important as the content.
My 5-Step Batching Workflow (That You Can Use Too)
Honestly, no one-size-fits-all process works, but here’s what works for me:
Step 1: Plan Your Content Calendar
First and foremost, map out what you need. Using Google Sheets, I plan a month at a time. It can include the following:
- Content themes (educational, personal, promotional, etc.).
- Key dates (deadline, holidays, collaborations).
- Platform-specific needs (e.g., 8 blog posts, 6 Instagram Reels, 4 YouTube videos, 4 newsletters).
As a result of this step, your batch session is structured. Rather than just creating content at random, you align it with your goals.
Step 2: Script or Outline Everything First
I write rough outlines before I submit a post to WordPress. This helps me:
- Clarify the message
- Avoid rambling or editing headaches later
- Stay efficient when writing
It works best if you don’t reinvent the wheel every time. When you outline everything ahead of time, you’ll save hours and a lot of scrambling.
Step 3: Batch by Type of Task
Here’s where batching really works. By category, you can tackle tasks in focused blocks, such as:
- Filming day. Shoot all your videos or reels at once, changing outfits or locations between takes.
- Writing day. In one go, you can write multiple blog posts, captions, or email newsletters.
- Design day. For the week or month, you can create all the thumbnails, graphics, and quote cards you need.
- Scheduling day. Use tools like Later, Buffer, or Notion reminders to upload and schedule content across platforms.
Using this method reduces context-switching (aka switching gears), making each session more productive.
Step 4: Schedule It Out
As soon as the content is ready, I plug it into my scheduling tool. It lets me “set it and forget it.”
Depending on the tools you use, it might look like this:
- Instagram/Facebook: Later or Meta Business Suite
- YouTube: Native scheduler
- Blog posts/newsletters: WordPress + ConvertKit
Everything’s labeled, dated, and ready. There’s no more scrambling at 9 a.m. for something to post.
Step 5: Leave Space for Spontaneity
Batching doesn’t mean being in the moment is impossible. In my schedule, I always leave room for timely or spontaneous posts — especially when something relevant or urgent pops up.
The difference? The content is a bonus, not a requirement.
Tips for Batching Like a Pro
Ready to start batching? Here are a few tips that will help you level up the process:
Block off time like an appointment.
You should treat batch days like meetings or appointments. Don’t let distractions, errands, or phone calls get in the way. Make sure you protect that creative time.
Use templates.
Whenever you make a video intro, don’t reinvent your graphics or captions. Save time and keep your brand consistent with reusable templates.
Work with your energy.
Try batching in the morning if you’re more creative. If filming exhausts you, do it in two smaller sessions. In other words, follow your rhythm.
Keep a running content bank.
Whenever you get a good idea, put it in a note or doc. That way, you’re never starting from scratch.
Batch with a buddy.
I’ve had some of my most productive sessions brainstorming with others. You can do this with fellow creators in person or virtually. Together, we check in, stay focused, and knock out our plans.
When Batching Doesn’t Work
Sometimes batching isn’t the best approach. Like when you’re burnt out, creatively blocked, or going through a crisis. In some cases, forcing content creation can backfire.
When that happens, pause. Take a break and reflect. The best batching works when it supports your well-being, not replaces it.
Final Thoughts: Consistency Without Chaos
As creators, we often feel like we have to be everywhere at once. The truth is, showing up with intention is more powerful than posting constantly without direction.
There’s more to batching than efficiency. The goal is to create more space: for deeper content, more freedom, and more life beyond the screen. As a result of batching, I’ve had more time to think, breathe, and actually enjoy my creative process.
So if you’re tired of chasing content chaos, try batching. You’ll thank yourself in the future, and your audience too.