Hi, I’m Albert Costill—and I write.

My first writing gig was with a music blog network, where I ran a blog called Smells Like Alternative. As a passion project, it taught me the basic concepts of voice, tone, and audience engagement. In the years that followed, my writing career took off. Over close to two decades, I’ve contributed to various outlets, including AMOG, EveryGuyed, LinkPatrol, ForRent, Search Engine Journal (SEJ), Calendar.com, Due.com, and Entrepreneur. For fun, I’ve also shared some of my travels over at World Travelers Union.

Throughout the years, I have specialized in content marketing, digital strategy, and entrepreneurship. In fact, one of my proudest professional moments was co-writing the SEJ white paper “What Works in Content Marketing: Case Studies & Tools for Success.” It’s a practical guide explaining how real brands approach content marketing, and it’s still a go-to resource for marketers today.

I’m also the co-founder and Content Strategist at Evolvor.com, where I help businesses craft content that drives results. Whether you’re launching a blog, scaling a digital brand, or building an evergreen SEO strategy, I help you connect content to purpose—and purpose to performance.

How I Help with Content Creation and Strategy

My approach to content creation combines editorial instinct with analytical thinking and real-world marketing experience.

Since I’ve written across dozens of niches — tech, finance, lifestyle, education, SaaS, and beyond — I understand how to adapt voice and messaging without losing authenticity. You can trust me to explain complex concepts without the jargon or to dive deep into research-heavy content that experts will appreciate. I don’t just write for the sake of filling space; I write to solve problems, answer questions, and drive action.

I approach strategy with a data-driven, audience-first approach. Up front, I ask the right questions: Who are we talking to? What are their needs? How can we meet them where they are? From there, I develop content maps, editorial calendars, and performance-driven plans that align content goals with business outcomes. No matter what the piece is, I make sure it serves a purpose and is a part of a bigger, cohesive story.

With my background in history and education, I can spot patterns in chaos and pull narratives from chaos. As a result of my dyslexia diagnosis in first grade, I have had to adapt my approach to reading and writing. As opposed to seeing it as a setback, I see it as a superpower — it taught me how to simplify, clarify, and communicate effectively.

I’ve also been cited in academic and industry texts, including “Customer’s New Voice” by John S. McKean and “Contemporary Marketing” by Boone and Kurtz. This kind of recognition shows that good content doesn’t just rank well, it lasts.

If you have a brand seeking a voice, a startup seeking to scale, or a publication seeking sharp, reliable writing, I can help. Contact me today at albertcostill@gmail.com.

Services That I Offer

Can’t seem to break through that writer’s block? Having trouble getting results with your content? That’s where I come in.

As a freelance content strategist, I help brands create intentional, goal-driven content that connects, converts, and compounds over time. Whether you’re launching a new product, establishing thought leadership, or simply bored with guessing what to publish next, I’ll help you align your content with your business goals.

Here’s some of the services that I offer:

Content Strategy Services

Content audits.. Examine existing content for SEO, tone, structure, and clarity and offer actionable improvements.
Content planning & editorial calendars. Assist clients in mapping out consistent, effective content aligned with their business objectives.
Content marketing strategy. Design a roadmap for audience targeting, channel selection, content formats, and distribution.
Messaging & brand voice development. Establish a tone and style guide for all future content.

Consulting & Coaching

1:1 content coaching. Educate and guide solopreneurs, founders, or internal writers on best practices for writing, content ideas, and workflow.
Team content training. Educate marketing or writing teams on writing for the web, storytelling, SEO basics, or thought leadership.
Content workflow optimization. Build efficient content pipelines for blogs, newsletters, and LinkedIn, especially from ideation to publication.

Specialized Content Guidance

SEO content strategy. Provide expert advice on keywords, content clusters, and on-page structure without actually writing the posts.
Thought leadership positioning. By using ghostwriters, podcast appearances, etc., I can help executives and personal brands build authority.
Repurposing strategies. Guidance on how to turn one high-quality piece into multiple formats (blogs, emails, social media posts, etc.).

Premium Offerings