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It’s a Wonderful Life: The Most Overrated Christmas Film. Do I Have Your Attention? Good.
Every December, as Hallmark movies multiply like gremlins after midnight, one film stands above all others as the “greatest Christmas movie of all time”: Frank Capra’s 1946 classic It’s a Wonderful Life. And I’ll say the quiet part out loud. I don’t think it’s a timeless masterpiece. I actually think it’s a steaming pile of…
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Headlines That Convert: Get Your Content Seen and Shared
Content creators know that great content alone doesn’t cut it. It’s your headline that makes the first impression on your audience. As David Ogilvy said decades ago, “five times as many people read the headlines of our ads as read the body copy.” When it comes to content creation these days, a weak headline means…