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Your Brain Is Not a Content Machine (And Why Oversharing Will Blow Up Your Life)
It has taken me more than a decade online to realize that your brain is not a content machine. Here’s what I mean by that. Not every thought you have needs to be packaged, posted, archived, or broadcast to the world. As a culture, though, every passing opinion feels like it deserves a platform. But,…
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Why (or Why Not) Your Brand Should Get Political
In our hyper-polarized world, it is difficult to decide whether brands should engage in political content. With the era of social media amplifying every opinion and consumer expectations constantly shifting, it’s easy to feel overwhelmed. When election cycles come around, this becomes increasingly important. So, that begs the question. Should you publish political content? Well,…