Tag: listen to your audience

  • The Glorious Decline of The Daily Wire and Ben Shapiro’s Media Empire

    The Glorious Decline of The Daily Wire and Ben Shapiro’s Media Empire

    I know as a creator you always want more. You want more subs, more reach, more verticals—eventually becoming a “mogul.” Unfortunately, we equate success with aggressive advertising and a diverse portfolio. But creators have to face the harsh truth: Souls can’t be bought, and authenticity can’t be measured. An example of how a strategy used…

  • Turning Reader Feedback into Content Gold

    Turning Reader Feedback into Content Gold

    Over the course of my career, I’ve learned that the moment you hit “publish” isn’t the end of the process; it’s just the beginning. After you put effort into a blog post, social media update, or newsletter, comments, replies, and direct messages start rolling in. There are high-fives and sharp criticisms, and even genuine questions…